Reaching the Unreached is committed to protecting its supporters’ personal information.

Who we are

Reaching the Unreached is a registered charity in England and Wales (Charity No 1091295) and a company limited by guarantee (Company Registration No 4217700).

Our registered address is 16 Glasshouse Studios, Fryern Court Road, Fordingbridge. Hampshire. SP6 1QX.

This Privacy Policy relates to information which is obtained by Reaching the Unreached and for which Reaching the Unreached is the Data Controller.    

Why we hold and process supporters’ personal data

  • To keep a record of donations made by our supporters
  • To keep a record of our communications with our supporters
  • To claim Gift Aid on donations
  • To send our supporters information about our work, fundraising activities and appeals where we have their consent or are otherwise allowed to
  • To ensure we do not send unwanted information to those who have informed us they do not wish to be contacted by us

Reaching the Unreached will only contact you to keep you up to date about its work, or to tell you about how you can support that work, provided we have your consent or we are otherwise allowed to do so, for example on the basis of legitimate interest based on your existing relationship with us.

We will not send you information if you tell us that you do not wish to receive it. 

You can update or withdraw your consent at any time, for individual channels of communication, or for all channels.


Cookies are small text files stored on your computer by the websites you visit. They are standard across all websites and help website owners deliver a better experience to their users.

Further details about how you can manage cookies on your devices can be found here:

The cookies we use on our website are as follows:

Cookie Name

Used by




Google Analytics

Stores the amount of visits of a user, the time of their first visit, the previous visit, and the current visit. It does not contain any personal information and is used only for analytical purposes.  

2 years from set/update


Google Analytics

This performance cookie stores where a user came from (eg. search engine, search keyword, link).

6 months from set/update

_ga and _gid

Google Analytics

Used to distinguish between website users in Google Analytics.

2 years and 2 hours

_gat_UA-XXXXXXXX-X (where the Xs are replaced by the Google Analytics ID number)

Google Analytics

Used to moderate calls to the Google Analytics service.

1 minute



Set as part of the ShareThis service and monitors "click-stream" activity, e.g. web pages viewed, navigation from page to page, time spent on each page etc. The ShareThis service only identifies a user if they have separately signed up with ShareThis for a ShareThis account and given them consent. Checks how long you stay on a site: when a visit starts, and ends. It does not contain any personal information and is used only for analytical purposes.

14 months



Stores whether the user has accepted the cookie message or not.

365 days



Used for authenticating a user's session after logging in. Closes when you exit the browser.

End of session



Tells our infrastructure which server to handle the request.

End of session



A binary flag which stores whether a user is logged in or not.

End of session

ai_session and ai_user


Tracks users as they navigate the website predominately for infrastructure performance insights.

1 day



Keeps track of a donors preference to show their name during a Direct Debit.

End of session



These cookies are managed by DoubleClick, an advertising platform we use to display adverts. They help us identify which visitors to our website have seen or clicked one of our adverts.

2 years from set/update



Identify individual clients behind a shared IP address and apply security settings on a per-client basis

365 days

Our website may at times contain hyperlinks to websites owned and operated by other organisations. These websites have their own Privacy Policies, including policies on their use of cookies. These individual policies will govern the use of any personal information you submit or which is collected by cookies when you visit these websites. Reaching the Unreached cannot accept any responsibility or liability for the privacy practices of such third-party websites and your use of such websites is at your own risk.

The information we collect

We only collect personal data that is relevant to the type of transactions you have with us.

When you contact Reaching the Unreached to make a donation, or you telephone, email or write to us, or engage with us via social media channels, we may receive and retain personal information about you.

Depending on your reason for contacting us, we may collect details such as your name, postal address, e-mail address, telephone or mobile number.

We may also collect payment details to process donations together with information about whether or not you are a taxpayer to enable us to claim Gift Aid. 

All personal data is stored on a secure database, which only a limited number of individuals can access. It is deleted when it is no longer relevant, is never shared with third parties, and is available to you on request at any time.

How we use your personal information

Reaching the Unreached will use your personal information as follows:

  • to process donations
  • to administer donations, e.g. to check payment details; to confirm your tax status with regard to Gift Aid
  • to confirm receipt of donations, to thank you and to provide details of how your donation might be or has been used
  • in relation to correspondence you have entered into with us by any offline or online channel
  • to enable us to maintain a record of your relationship with us
  • to keep your data up to date
  • to implement any instructions you give us with regard to withdrawing your consent to send you information
  • to send you information about our work and the ways you can support us

 Data security

We ensure that there are appropriate controls in place to protect your personal details.  

Our online forms are always encrypted and our Donor Strategy database is held on secure servers. 

We strictly control who has access to the personal information we hold. Our database is only accessible by approved staff, contractors and suppliers.

We sometimes use external companies to process personal data on our behalf. We check the security practices of these companies before we work with them, and put contracts in place that set out our expectations and requirements, especially regarding how they manage the personal data they collect on our behalf, or have access to.  

Sharing information with others

We will only use your information within Reaching the Unreached for the purposes for which it was obtained. We will not, under any circumstances, share your personal data with any third party organisation or sell it to them for their own marketing purposes, and you will not receive marketing communications from any other companies, charities or other organisations as a result of giving your details to us.

Legal requests

We will comply with legal requests where disclosure is required or permitted by law (for example to government bodies for tax purposes or law enforcement agencies for the prevention and detection of crime, subject to such bodies providing us with a relevant request in writing).

Processing within the area of jurisdiction

Countries outside the European Economic Area have differing approaches to data privacy laws, and enforcement may not be as robust as it is within Europe’s borders. 

Please be aware that if you are a donor to one of RTU’s sponsorship programmes, some of your personal data will be shared with RTU personnel in India to enable us to run these programmes. The information shared does not include donors’ financial details and is only ever shared for defined purposes, namely to send you information about the person you sponsor or to provide programme updates directly from India.

The length of time we retain your personal information

We will hold your personal information on our systems for as long as it is necessary for us to carry out the relevant activity you requested and to which you consented. For example, we will keep a record of donations subject to Gift Aid for at least seven years to comply with HMRC rules. 

If you ask us to stop contacting you, we will keep a record of your request along with your details to enable us to comply with your request over time. 

Your communication preferences

We want to ensure that we are able to communicate with you according to your preferences, and to provide you with information that is of interest to you.

As from 25 May 2018, under the General Data Protection Regulations, RTU claims legitimate interest as per GDPR Article 6(1)(f). This permits the organisation to continue to contact its supporters by post. If you would like more information about why we have claimed legitimate interest, please request a copy of our legitimate interest statement using the contact details below.

If at any time you want to ask us to stop contacting you, or change how we communicate with you, or update the information we hold about you, please tell us:

  • Write to: Reaching the Unreached, 16 Glasshouse Studios, Fryern Court Road, Fordingbridge, Hampshire, SP6 1QX
  • E-mail: [email protected]
  • Call: 01425 657321

You can opt out of our e-mails at any time by clicking on the ‘Unsubscribe’ link at the bottom of our messages.

Under the terms of the Data Protection Act you have the right to request a copy of the personal information we hold about you and to have any inaccuracies corrected. 

Please send any information requests to: Mo Houlden, Reaching the Unreached, 16 Glasshouse Studios, Fryern Court Road, Fordingbridge. Hampshire. SP6 1QX.

Comments or questions about Reaching the Unreached’s Privacy Policy

If you have any questions about this Privacy Policy or wish to raise any concerns with us, please:

  • Write to: Reaching the Unreached, 16 Glasshouse Studios, Fryern Court Road, Fordingbridge. Hampshire. SP6 1QX.
  • E-mail: [email protected]
  • Call: 01425 657321

The UK's data protection authority is the Information Commissioner's Office (ICO).

The ICO can be contacted at:

 Changes to our Privacy Policy

Reaching the Unreached’s Privacy Policy may be updated from time to time. The latest version will always be available on this page. If you are not happy with our Policy now or in the future, please do not use this website to submit personal information to Reaching the Unreached.

If substantial changes are made to our Privacy Policy in the future, website users will be informed via a prominent notice on the website.